Build brand trust with your consumers today

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85% of buyers found the CR Recommended mark helpful in purchasing a specific product

CR RECOMMENDED EXPERIENCE SURVEY

Access reviews based on rigorous testing, providing consumers with unbiased buying guidance.

Editorial features, product ratings, comparison charts, and more are available for your licensing needs. Updated daily and monthly.

Licensing from Consumer Reports boosts your brand’s credibility

Consumer Reports licensing helps brands use our trusted, independent marks, content, and data to build trust, validate product claims, and stand out in a crowded marketplace. As an independent nonprofit, CR empowers consumers through rigorous product testing, unbiased editorial content, and strong advocacy for truth, transparency, and fairness.

WHAT CONSUMERS SAY

“Having a trusted name like Consumer Reports 'certify' a high-dollar product makes me inclined to purchase.”

How you win

Adding Consumer Reports to your ads is a game changer

+22%

Brand trust

+35%

Product claim credibility

+30%

Intent to purchase

Ad effectiveness

What you get

We provide flexible licensing options to hit your objective

BRANDED MARKS

CR Recommended® Mark

Our CR Recommended® Mark signals trusted credibility, helping consumers make confident buying decisions with expert, unbiased insights.

CR Recommended® Top Pick

We name our top vehicles and products based on performance, safety, reliability, and satisfaction. Top Pick is our highest model-level designation awarded to the best-of-the-best products within their category.

CR Best Brand® Mark

The CR Best Brand mark recognizes the top-performing brand in a category based on performance, reliability, value, and consumer satisfaction. Awarded across multiple categories, it is an exclusive designation available only to the highest-scoring brands.

REPRINTS

Ratings and reviews

Consumer Reports ratings are based on rigorous testing, offering unbiased buying guidance. Brands can use this content to highlight a product’s competitive standing and key consumer benefits.

Articles, videos, and more

CR publishes daily content across our website, socials, and magazine, including member-exclusive evaluations, comparisons, and reviews all available for your brand to license.